The Legend of GU

Athletes the world over have come to the same conclusion: GU works. Our Berkeley-based sports nutrition company started with original GU Energy Gel, a revolutionary and more effective method to keep athletes fueled during exercise. In 2001, GU₂O was launched as the perfect hydration companion to GU Energy Gel, and in 2008, the introduction of Roctane Ultra Endurance Energy Gel continued GU’s mission: help athletes go faster and longer than ever before.