Introducing Roctane Ultra Endurance Energy Gel
GU Energy Gel is proud to introduce the most advanced energy gel yet, Roctane, designed for the hardest working
athletes in sports. Roctane originated as a premium energy gel developed by company founder Dr. William Vaughan
to fuel his daughter Laura’s course record at the Hardrock Hundred Mile Endurance Run in the Colorado Rockies.
Now, after years of testing with thousands of elite athletes training for and competing in the most physically
demanding sports in the world, it’s your turn to fuel up like a pro!
[ Learn more about Roctane ]
Find a Dealer Near You
What’s one of the most common questions we’re asked here at GU? Where to
buy our products! Take a trip to our Dealer Locator and we’ll show you exactly
which quality retailers in your area carry our line-up of premium sports nutrition.
The Legend of GU
Athletes the world over have come to the same conclusion: GU works. Our
Berkeley-based sports nutrition company started with original GU Energy Gel, a
revolutionary and more effective method to keep athletes fueled during exercise.
In 2001, GU20 was launched as the perfect hydration companion to GU Energy
Gel, and in 2008, the introduction of Roctane Ultra Endurance Energy Gel
continued GU’s mission: help athletes go faster and longer than ever before.
[ Learn more about the GU Energy Gel ]
